[073/100] Is a Defined Target Audience Crucial for Starting a Business?

by Oct 24, 2024100 video / 100 days0 comments

In this episode, we explore whether having a strictly defined target audience is necessary before starting a successful business. Tune in to learn about the importance of understanding your audience and how it can impact your business strategy and growth.

  • 00:13 What is a persona / target audience
  • 1:22 When I defined my own target audience with my former hostel business
  • 3:49 Why you should define your persona as early as possible
  • 4:25 Starting how to solve this question and closing words

are you lacking customers right now?

I have been there too. Your small business has fixed costs but unstable revenues.

Your problem might not be the quality of your products or services. It might simply be that potential customers cannot find you when they need it.

And where do people search for things they need today? Online.

But if we look at your website or social media now: are they actually set for acquisition and conversion?

If you are not sure, Scale in Peace has listed all the items you need to check if you want to fix your online visibility. And it’s completely free!

Access free checklist

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