In this episode, we explore whether having a strictly defined target audience is necessary before starting a successful business. Tune in to learn about the importance of understanding your audience and how it can impact your business strategy and growth.

• 00:13 What is a persona / target audience
• 1:22 When I defined my own target audience with my former hostel business
• 3:49 Why you should define your persona as early as possible
• 4:25 Starting how to solve this question and closing words