Get Fully Booked In 6 Months (free online-course)

In this first video, the focus is on optimizing website conversions. Converting website visitors into customers is key to automating sales, allowing business owners more freedom. A well-optimized website enables automated bookings, scheduled appointments, and online purchases without constant manual intervention.

The video covers essential steps to improve conversions, including testing the user experience, speeding up page load times, simplifying the purchase process, and ensuring clear product information and policies. Call-to-actions (CTAs) are also crucial, guiding visitors toward actions like contacting you or making a purchase. Addressing customer concerns through FAQs and other methods builds trust and clears obstacles to sales.

The free checklist to help improve your website conversion is available here:

Checklist

And additional resources will be linked in the video description.

In episode 2 of the “6 months to get fully booked” free online-course, the focus is on using your website for customer acquisition.

The video explains the importance of having a website turned into a 24/7 salesperson that automates your sales and marketing processes.

The key topic covered is customer acquisition, which involves attracting new customers efficiently through online tools rather than manual methods.

The episode emphasizes optimizing your website to rank higher on Google, using relevant keywords, and providing valuable content to potential customers. Examples include answering common questions related to your product or service and ensuring your business name is easily searchable.

It also touches on SEO (Search Engine Optimization) basics, such as adding metadata to posts and building backlinks from other websites to drive traffic. The episode concludes with suggestions for additional strategies like advertising and refining SEO, to further grow your customer base.

Episode 3 covers social media and why it’s essential for getting fully booked. In this video, I’ll explain why and how to activate your social media presence.

Why do you need to be active on social media? Simply put, your potential customers spend a lot of time online. To reach them, you need to have an active presence on the platforms they use. You don’t have to be on every platform, just the ones that matter most to your business.

Which platforms should you choose? Consider platforms like Facebook, Instagram, and WhatsApp, which are interconnected and can give you more reach. You should also look into groups on Facebook, LinkedIn, or WhatsApp, where you can engage with your audience on specific topics. Video content, especially vertical reels, is also trending right now, and written content such as LinkedIn newsletters and simple posts still work well.

How to define your goals? Start small—whether you post monthly, weekly, or daily, the key is consistency. You don’t need millions of followers right away. Focus on regularly communicating about your products and services, building an engaged audience.

Content strategy: Instead of just advertising, aim to educate your audience. Share helpful tips and advice related to your expertise. For example, I used to post travel tips for Vietnam when I owned a hostel, which engaged travelers who might eventually stay with us.

Create content around the top 10 questions your customers ask. Great content doesn’t need to be complicated; it just needs to be useful.

Additional tips: Keep your branding consistent across all platforms by using the same logo, colors, and style. As for paid ads, wait until you’re comfortable posting regularly before jumping into advertising. It’s best to consult an expert before spending money on ads.

In episode four, the focus is on the second step of social media strategy: Engagement.

By now, you should have an active social media presence and are ready to start interacting with others to build trust and grow your audience.

Engagement means connecting with people by sharing content, answering questions, and sparking conversations. Joining groups and communities outside your own pages is essential to increase your reach.

Though this process may seem manual and time-consuming, dedicating 30 minutes to an hour each day will help improve effectiveness over time. As the business owner, once you’ve mastered this, you can train your teams and even automate parts of the process.

This video covers the importance of five-star reviews for small businesses and how to collect and automate them.

Key points include:

1. Why Five-Star Reviews Matter: They build online credibility and visibility, making businesses trustworthy and attractive to new customers.

2. Defining Five-Star Reviews: Authentic feedback from satisfied customers, not just family or friends.

3. Platforms to Use: Focus on Google Maps for physical businesses due to SEO benefits. Other platforms might be a good choice but with limitations.

4. Asking for Reviews: At the end of the service, ask for feedback and encourage five-star reviews with constructive suggestions.

5. Handling Rejections: Expect customers to decline review requests but aim for 1-5% to leave feedback.

6. Leveraging Reviews: Use them as free content by posting them on social media, websites, or even physically in your shop.

7. Responding to Bad Reviews: Address negative reviews constructively to show professionalism and maintain customer trust.

8. Building a Habit: Continuously ask targeted customers for reviews, refining the approach, and eventually delegating the process to your team.

In this episode of the free online course, you’ll learn about the crucial role of communities in growing your business and how to build a network of 1,000 raving fans. These fans are more than just customers—they are passionate supporters who promote your brand, share your content, and bring in new customers through word-of-mouth. The episode covers how to identify, nurture, and leverage these fans, turning them into brand ambassadors who can amplify your message. You’ll also get practical tips on creating a system to manage and engage your community, ensuring long-term business growth and credibility.

Building Strategic Partnerships to Get Fully Booked in Six Months

In this video, I share how to build strategic business partnerships to help fill your business with customers, using my experience running a hostel as an example. Here are the three key types of partners that helped me succeed:

1. Online Partners: Platforms like Booking or Airbnb can help bring in customers by listing your services. They take a commission, but it’s a great way to get bookings, especially when you’re just starting and have little online visibility.

2. Competitor Partnerships: Your competitors aren’t always your enemies. By collaborating with them, you can refer customers to each other when your services don’t quite match their needs. For example, I worked with other hostels to exchange guests who wanted a different atmosphere. This helps maintain quality and customer satisfaction without losing business.

3. Local Neighbors: Building relationships with nearby businesses is crucial. Your guests will likely explore the area, so having good ties with local restaurants or activities can enhance their experience. In return, these neighbors can recommend your business to their customers.

To build these partnerships, you need to reach out personally—talk to people, explain your vision, and discuss how you can help each other grow. These partnerships, while requiring effort, can be more effective than online ads in the long run.

In this final episode of the series, I recap the key takeaways from the previous episodes, offering insights into how small business owners can grow and scale their businesses.

The focus is on the importance of owning your website and customer data, as these are critical assets.

I emphasize the need for continuous improvement, whether it’s your website, online presence, or business systems.

Additionally, I cover the budget considerations for implementing these strategies, whether you have a small or large budget, and share advice on maintaining a healthy balance between growing your business and managing your personal well-being.

As you work toward getting fully booked, the journey doesn’t end there; it’s about scaling efficiently while ensuring you don’t burn out.

The video wraps up with a look ahead, encouraging ongoing learning in business management and marketing.